It appears as though the Doll Festival is giving out the same prizes as last year: Festival Dolls, Bonbori, and Rice Cakes (Elvaan, Hume, Mithran, Tarutaru). The Moogles give out one prize per game day. The prize can be one of the previously listed items, or it can be 2 of each type of cake. There have been attempts to get a better prize or something different. Refer to the Doll Festival 2009 discussion page for more information.